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The service-enabled customer experience : a jump-start to competitive advantage
Gopalani, Anees; Shick, Kevin - In: Journal of business strategy 32 (2011) 3, pp. 4-12
Persistent link: https://www.econbiz.de/10009160067
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Pirate this : breakthrough mindsets from the web
Schauer, Brandon - In: Journal of business strategy 30 (2009) 2/3, pp. 28-39
Persistent link: https://www.econbiz.de/10003863912
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The discipline of product discovery : identifying breakthrough business opportunities
Joh, Jooyun Melanie; Mayfield, Matthew - In: Journal of business strategy 30 (2009) 2/3, pp. 70-77
Persistent link: https://www.econbiz.de/10003863947
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Embedding innovation : design thinking for small enterprises
Ward, Antonia; Runcie, Ellie; Morris, Lesley - In: Journal of business strategy 30 (2009) 2/3, pp. 78-84
Persistent link: https://www.econbiz.de/10003863951
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Re-energizing a product portfolio: case study of a pharmaceutical merger
Rao, Sanjay K. - In: Journal of business strategy 30 (2009) 6, pp. 52-62
Persistent link: https://www.econbiz.de/10003990960
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Beating the commoditization trend : a framework from the electronics industry
Olson, Eric G.; Sharma, Deepak - In: Journal of business strategy 29 (2008) 4, pp. 22-28
Persistent link: https://www.econbiz.de/10003756435