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Hosting the Olympics : a city's make-or-break impression
Herstein, Ram; Berger, Ron - In: Journal of business strategy 34 (2013) 5, pp. 54-59
Persistent link: https://www.econbiz.de/10010227947
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Much more than sports : sports events as stimuli for city re-branding
Herstein, Ram; Berger, Ron - In: Journal of business strategy 34 (2013) 2, pp. 38-44
Persistent link: https://www.econbiz.de/10009741408
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Much more than sports: sports events as stimuli for city re-branding
Herstein, Ram; Berger, Ron - In: Journal of business strategy 34 (2013) 2, pp. 38-44
Persistent link: https://www.econbiz.de/10010099499
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Launching store brands in emerging markets: resistance crumbles
Herstein, Ram; Jaffe, Eugene D. - In: Journal of business strategy 28 (2007) 5, pp. 13-19
Persistent link: https://www.econbiz.de/10003717617
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Sport hospitality as a business strategy
Herstein, Ram; Jaffe, Eugene D. - In: Journal of business strategy 29 (2008) 6, pp. 36-43
Persistent link: https://www.econbiz.de/10003799132
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Launching store brands in emerging markets: resistance crumbles
Herstein, Ram; Jaffe, Eugene D. - In: Journal of business strategy 28 (2007) 5, pp. 13-19
Persistent link: https://www.econbiz.de/10007792827
Cover Image
Sport hospitality as a business strategy
Herstein, Ram; Jaffe, Eugene D. - In: Journal of business strategy 29 (2008) 6, pp. 36-43
Persistent link: https://www.econbiz.de/10008136423