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Brand compass : charting a course to improve firm performance
Bridson, Kerrie Christine; Evans, Jody - In: Journal of strategic marketing 26 (2018) 2, pp. 174-187
Persistent link: https://www.econbiz.de/10011861443
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Exploring entrepreneurial learning : a comparative study of technology development projects
Ravasi, Davide; Turati, Carlo - In: Journal of business venturing 20 (2005) 1, pp. 137-164
Persistent link: https://www.econbiz.de/10002469383
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Mindsets in marketing for product innovation : an explorative analysis of chief marketing executives' ideas and beliefs about how to increase their firms' innovation capability
Tollin, Karin - In: Journal of strategic marketing 16 (2008) 5, pp. 363-390
Persistent link: https://www.econbiz.de/10003797124
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Competitive advantage with new product development : implications for life cycle theory
Nadeau, John; Casselman, R. Mitch - In: Journal of strategic marketing 16 (2008) 5, pp. 401-411
Persistent link: https://www.econbiz.de/10003797202
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The effect of marketing focus, innovation and learning organization on the building of competitive advantages : empirical evidence from ISO 9000 certified companies
Lertpachin, Chaiyutha; Wingwon, Boonthawan; … - In: Journal of strategic marketing 21 (2013) 4, pp. 323-331
Persistent link: https://www.econbiz.de/10009776275
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Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer, Michele; Gilmore, Audrey; Carson, David - In: Journal of strategic marketing 19 (2011) 1, pp. 91-104
Persistent link: https://www.econbiz.de/10008936986
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A fuzzy-based roadmapping model for enhancing high-tech small firms' technological entrepreneurship capabilities : cases of Iran
Hejazi, Seyed Reza; Seifollahi, Mohammad Reza - In: Technology analysis & strategic management 32 (2020) 6, pp. 634-652
Persistent link: https://www.econbiz.de/10012266633
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Revitalising serial entrepreneurship in sub-Saharan Africa : insights from a newly emerging economy
Amankwah-Amoah, Joseph - In: Technology analysis & strategic management 30 (2018) 5, pp. 499-511
Persistent link: https://www.econbiz.de/10011906934
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Strategies of high performing new and small firms : a reexamination of the niche concept
Cooper, Arnold C. - In: Journal of business venturing 1 (1986) 3, pp. 247-260
Persistent link: https://www.econbiz.de/10001011586
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Creative destruction and productive preemptive acquisitions
Norbäck, Pehr-Johan; Persson, Lars; Svensson, Roger - In: Journal of business venturing 31 (2016) 3, pp. 326-343
Persistent link: https://www.econbiz.de/10011504956