Mindsets in marketing for product innovation : an explorative analysis of chief marketing executives' ideas and beliefs about how to increase their firms' innovation capability
Year of publication: |
2008
|
---|---|
Authors: | Tollin, Karin |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 16.2008, 5, p. 363-390
|
Subject: | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Führungskräfte | Managers | Kreativität | Creativity |
-
Chen, Steven, (2018)
-
Market knowledge and new product performance: the mediating effects of new product creativity
Dąbrowski, Dariusz, (2019)
-
Creating incentives for innovation
Manso, Gustavo, (2017)
- More ...
-
Tollin, Karin, (1990)
-
Marketing's role for firms' renewal and innovation capability
Jones, Richard, (2008)
-
Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin, (2008)
- More ...