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Comparing digital strategies and social media usage in B2B and B2C industries in Spain
López-López, David; Giusti, Giovanni - In: Journal of business-to-business marketing 27 (2020) 2, pp. 175-186
Persistent link: https://www.econbiz.de/10012259328
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Relationship quality in cross-border exchanges : a temporal perspective
Akrout, Houcine - In: Journal of business-to-business marketing 21 (2014) 3, pp. 145-169
Persistent link: https://www.econbiz.de/10010465723
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Exploring the impact of product service quality on buyer commitment and loyalty in B to B relationships
Kim, Sung Hong; Kim, Jin Han; Lee, Won Jun - In: Journal of business-to-business marketing 25 (2018) 2, pp. 91-117
Persistent link: https://www.econbiz.de/10011873879
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An augmented model of customer loyalty for organizational purchasing of financial services
Lee, Yew-wing; Bellman, Steven - In: Journal of business-to-business marketing 15 (2008) 3, pp. 290-322
Persistent link: https://www.econbiz.de/10003781569
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When does relational exchange matters? : social bond, trust and satisfaction
Shanka, Mesay Sata; Buvik, Arnt - In: Journal of business-to-business marketing 26 (2019) 1, pp. 57-74
Persistent link: https://www.econbiz.de/10012196266
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Validity and reliability of satisfaction as a mediator between quality constructs in manufacturer-supplier relationships through time and across contexts
Padin, Carmen; Ferro, Carlos; Svensson, Göran - In: Journal of business-to-business marketing 24 (2017) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011674235
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Validating the sequential logic of quality constructs in seller-customer business relationships : antecedents, mediator and outcomes
Høgevold, Nils M.; Rodríguez, Rocío; Svensson, Göran; … - In: Journal of business-to-business marketing 29 (2022) 1, pp. 43-67
Persistent link: https://www.econbiz.de/10013178123
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Virtual customer integration in new product development in industrial markets : the QLL framework
Hemetsberger, Andrea; Godula, Georg - In: Journal of business-to-business marketing 14 (2007) 2, pp. 1-37
Persistent link: https://www.econbiz.de/10003483543
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Integrating social media and traditional modes of customer interaction for new B2B service development
Alam, Ian - In: Journal of business-to-business marketing 28 (2021) 4, pp. 321-345
Persistent link: https://www.econbiz.de/10012802195
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Marketing agency/client service-for-service provision in an age of digital transformation
Hughes, Tim; Vafeas, Mario - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 265-280
Persistent link: https://www.econbiz.de/10012196308