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Consumer behaviour
145
Konsumentenverhalten
145
Brand management
20
Markenführung
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Online retailing
19
Online-Handel
19
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149
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149
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Jain, Varsha
4
Eastman, Jacqueline Kilsheimer
3
Akram, Umair
2
Cheng, Li-Keng
2
Dawes, John
2
Felix, Reto
2
Ghobakhloo, Morteza
2
Iranmanesh, Mohammad
2
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2
Li, Zhen
2
Quach, Sara
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2
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1
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1
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1
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1
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Aktan, Murat
1
Alhenawi, Yasser
1
Alkhudary, Rami
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Anh Thi Van Nguyen
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Babaev, Jasurbek
1
Baek, Tae Hyun
1
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Journal of consumer behaviour
Journal of business research : JBR
2,084
Journal of retailing and consumer services
1,965
International journal of consumer studies
793
NBER working paper series
781
International journal of hospitality management
732
Psychology & marketing
687
Working paper / National Bureau of Economic Research, Inc.
655
NBER Working Paper
611
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
The journal of brand management : an international journal
450
The journal of product & brand management
423
Journal of marketing research : JMR
407
SpringerLink / Bücher
404
Asia Pacific journal of marketing and logistics
397
Discussion paper series / IZA
390
European journal of marketing : EJM
383
Journal of fashion marketing and management
383
Management science : journal of the Institute for Operations Research and the Management Sciences
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of travel and tourism marketing
332
Journal of international consumer marketing
330
Tourism management : research, policies, practice
325
Journal of marketing management : MM
323
Journal of retailing
323
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
317
Journal of marketing
317
International journal of retail & distribution management
309
Cogent business & management
308
Journal of marketing communications
303
Marketing letters : a journal of research in marketing
301
The international review of retail, distribution and consumer research
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
The journal of consumer marketing
294
Young consumers : insight and ideas for responsible marketers
291
Journal of consumer behaviour : an international research review
290
IZA Discussion Paper
276
Journal of the Academy of Marketing Science
275
Technological forecasting & social change : an international journal
274
Journal of economic psychology : research in economic psychology and behavioral economics
269
Journal of business ethics : JOBE
267
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ECONIS (ZBW)
149
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1
Using the Dirichlet model to predict how
fashion
brands compete and grow on eBay
Chowdhury, Shamim
;
Barker, Alicia
;
Trinh, Giang
; …
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10012813934
Saved in:
2
Gen Xers : perceived barriers and motivators to
fashion
renting from the Indian cultural context
Jain, Ritu
;
Gurinder Singh
;
Jain, Sheetal
;
Jain, Kokil
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1128-1145
Persistent link: https://www.econbiz.de/10014389753
Saved in:
3
Acceptance factors of Zara's shopping app among
fashion
consumers during COVID-19
Gil-Cordero, Eloy
;
Ledesma-Chaves, Pablo
;
Baena-Luna, Pedro
- In:
Journal of consumer behaviour
22
(
2023
)
4
,
pp. 955-970
Persistent link: https://www.econbiz.de/10014326283
Saved in:
4
Investigating how online
fashion
product page design affects the consumer's clothing fit appraisal
Chrimes, Courtney
;
Boardman, Rosy
;
Vignali, Gianpaolo
; …
- In:
Journal of consumer behaviour
21
(
2022
)
6
,
pp. 1478-1493
Persistent link: https://www.econbiz.de/10013461168
Saved in:
5
Fashion
, consumer markets, and democratization
Atik, Deniz
;
Cavusoglu, Lena
;
Ertekin, Zeynep Ozdamar
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1135-1148
Persistent link: https://www.econbiz.de/10013413214
Saved in:
6
Empirical generalisations in customer mindset metrics
Mecredy, Philip J.
;
Wright, Malcolm J.
;
Feetham, Pamela M.
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 102-120
Persistent link: https://www.econbiz.de/10012813940
Saved in:
7
How loyalty extends across product categories
Grasby, Alicia
;
Corsi, Armando
;
Dawes, John
;
Driesener, Carl
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 153-163
Persistent link: https://www.econbiz.de/10012814006
Saved in:
8
Sincere or exciting? :
brand
personality and argument quality on
brand
attitude
Jiao, Jinfeng
;
Levin, Irwin P.
;
Gaeth, Gary J.
; …
- In:
Journal of consumer behaviour
21
(
2022
)
6
,
pp. 1268-1279
Persistent link: https://www.econbiz.de/10013461099
Saved in:
9
The affect premium for brands :
brand
-first versus attribute-first presentation of product information impacts willingness to pay
Narayanan, Priya
;
Sahay, Arvind
- In:
Journal of consumer behaviour
21
(
2022
)
6
,
pp. 1280-1292
Persistent link: https://www.econbiz.de/10013461151
Saved in:
10
Someone like me : the role of consumer
brand
engagement and social identification in the perception of luxury
brand
users
Razmus, Wiktor
;
Fortuna, Paweł
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1190-1202
Persistent link: https://www.econbiz.de/10013413225
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