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The persuasive effectiveness of mini-films : narrative transportation and fantasy proneness
Chen, Tsai - In: Journal of consumer behaviour : an international … 14 (2015) 1, pp. 21-27
Persistent link: https://www.econbiz.de/10011294154
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Children's consumption behavior in response to food product placements in movies
Matthes, Jörg; Naderer, Brigitte - In: Journal of consumer behaviour : an international … 14 (2015) 2, pp. 127-136
Persistent link: https://www.econbiz.de/10011294139
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Message exposure with friends : the role of social context on attitudes towards prominently placed brands
Coker, Kesha K.; Altobellom Suzanne A.; … - In: Journal of consumer behaviour : an international … 12 (2013) 2, pp. 102-111
Persistent link: https://www.econbiz.de/10009738785
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Brand placement disclosure effects on persuasion : the moderating role of consumer self-control
Janssen, Loes; Fransen, Marieke L.; Wulff, Rebecca; … - In: Journal of consumer behaviour : an international … 15 (2016) 6, pp. 503-515
Persistent link: https://www.econbiz.de/10011580775
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Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects
D'Hooge, Serena C.; Hudders, Liselot; Cauberghe, Veroline - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 452-462
Persistent link: https://www.econbiz.de/10011814876
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Too cheap to chug: frugality as a buffer against college-student drinking
Rose, Paul; Smith, Shannon Toney; Segrist, Daniel J. - In: Journal of consumer behaviour : an international … 9 (2010) 3, pp. 228-238
Persistent link: https://www.econbiz.de/10003991789
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Are today's Millennials splintering into a new generational chohrt? : maybe!
Debevec, Kathleen; Schewe, Charles D.; Madden, Thomas Justin - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 20-31
Persistent link: https://www.econbiz.de/10009720163
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Illegal downloading of pop music among university students in Taiwan : an agent-based model simulation
Pai, Chi-Ling; Chie, Bin-Tzong - In: Journal of consumer behaviour : an international … 16 (2017) 3, pp. 197-211
Persistent link: https://www.econbiz.de/10011695034
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Retail brand extension : perceived fit, risks and trust
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10003740928
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Brand names on packaging and their impact on purchase preference
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 18-30
Persistent link: https://www.econbiz.de/10008908965