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A current overview of consumer neuroscience
Hubert, Anita Mirja; Kenning, Peter - In: Journal of consumer behaviour : an international … 7 (2008) 4/5, pp. 272-292
Persistent link: https://www.econbiz.de/10003764074
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How choice ambiguity modulates activity in brain areas representing brand preference : evidence from consumer neuroscience
Plassmann, Hilke; Kenning, Peter; Deppe, Michael; … - In: Journal of consumer behaviour : an international … 7 (2008) 4/5, pp. 360-367
Persistent link: https://www.econbiz.de/10003764095
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What they see is what they get? : an fMRI-study on neural correlates of attractive packaging
Stoll, Marco; Baecke, Sebastian; Kenning, Peter - In: Journal of consumer behaviour : an international … 7 (2008) 4/5, pp. 342-359
Persistent link: https://www.econbiz.de/10003762109