A current overview of consumer neuroscience
Mirja Hubert and Peter Kenning
| Year of publication: |
2008
|
|---|---|
| Authors: | Hubert, Anita Mirja ; Kenning, Peter |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 7.2008, 4/5, p. 272-292
|
| Subject: | Neuromarketing | Persönlichkeitspsychologie | Personality psychology | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003764074