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The effect of usage situation on Korean consumers' brand evaluation : the moderating role of self-monitoring
Sung, Yongjun - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 31-40
Persistent link: https://www.econbiz.de/10008908961
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The halo model of origin images : conceptualisation and initial empirical test
Josiassen, Alexander; Lukas, Bryan A.; Whitwell, Gregory J. - In: Journal of consumer behaviour : an international … 12 (2013) 4, pp. 253-266
Persistent link: https://www.econbiz.de/10009780524
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Extending the technology acceptance model to mobile telecommunication innovation : the existence of network externalities
Wang, Chih-Chien; Lo, Shao-Kang; Fang, Wenchang - In: Journal of consumer behaviour : an international … 7 (2008) 2, pp. 101-110
Persistent link: https://www.econbiz.de/10003715640
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Factors explaining male/ female differences in attitudes and purchase intention toward genetically engineered salmon
Qin, Wei; Brown, J. Lynne - In: Journal of consumer behaviour : an international … 7 (2008) 2, pp. 127-145
Persistent link: https://www.econbiz.de/10003715659
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Original brands and counterfeit brands : do they have anything in common?
Penz, Elfriede; Stöttinger, Barbara - In: Journal of consumer behaviour : an international … 7 (2008) 2, pp. 146-163
Persistent link: https://www.econbiz.de/10003715671
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Societal and individualistic drivers as predictors of organic purchasing revealed through a portrait value questionnaire (PVQ)-based inventory
Krystallis, Athanassios; Vassallo, Marco; … - In: Journal of consumer behaviour : an international … 7 (2008) 2, pp. 164-187
Persistent link: https://www.econbiz.de/10003715696
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Retail brand extension : perceived fit, risks and trust
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10003740928
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The influence of evidence type and product involvement on message-framing effects in advertising
Dardis, Frank E.; Shen, Fuyuan - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 222-238
Persistent link: https://www.econbiz.de/10003740932
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Being the same and different : a model explaining new product adoption
Timmor, Yaron; Katz-Navon, Tal - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 249-262
Persistent link: https://www.econbiz.de/10003740938
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The proactive brain : using rudimentary information to make predictive judgments
Bar, Moshe; Neta, Maital - In: Journal of consumer behaviour : an international … 7 (2008) 4/5, pp. 319-330
Persistent link: https://www.econbiz.de/10003764089