Narrow search
Showing 1 - 10 of 290
Cover Image
Perceived helpfulness of online consumer reviews : the role of message content and style
Schindler, Robert M.; Bickart, Barbara - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 234-243
Persistent link: https://www.econbiz.de/10009575344
Cover Image
Factors affecting consumers' trust in online product reviews
Racherla, Pradeep; Mandviwalla, Munir; Connolly, Daniel J. - In: Journal of consumer behaviour : an international … 11 (2012) 2, pp. 94-104
Persistent link: https://www.econbiz.de/10009548836
Cover Image
Forward or delete : what drives peer-to-peer message propagation across social networks?
Harvey, Christopher G.; Stewart, David B.; Ewing, Michael - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 365-372
Persistent link: https://www.econbiz.de/10009424835
Cover Image
The need to belong and self-disclosure in positive word-of-mouth behaviours : the moderating effect of self–brand connection
Sicilia, Maria; Delgado-Ballester, Elena; Palazon, Mariola - In: Journal of consumer behaviour : an international … 15 (2016) 1, pp. 60-71
Persistent link: https://www.econbiz.de/10011485462
Cover Image
Special issue: Gaming
Seo, Yuri (ed.); Buchanan-Oliver, Margo (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011508906
Cover Image
Message exposure with friends : the role of social context on attitudes towards prominently placed brands
Coker, Kesha K.; Altobellom Suzanne A.; … - In: Journal of consumer behaviour : an international … 12 (2013) 2, pp. 102-111
Persistent link: https://www.econbiz.de/10009738785
Cover Image
Societal and individualistic drivers as predictors of organic purchasing revealed through a portrait value questionnaire (PVQ)-based inventory
Krystallis, Athanassios; Vassallo, Marco; … - In: Journal of consumer behaviour : an international … 7 (2008) 2, pp. 164-187
Persistent link: https://www.econbiz.de/10003715696
Cover Image
Substantiating Byzantium : the role of artifacts in the co-construction of narratives
Chronis, Athinodoros - In: Journal of consumer behaviour : an international … 14 (2015) 3, pp. 180-192
Persistent link: https://www.econbiz.de/10011376292
Cover Image
Market mavenism and consumer self-confidence
Clark, Ronald A.; Goldsmith, Ronald E.; Goldsmith, … - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 239-248
Persistent link: https://www.econbiz.de/10003740936
Cover Image
E-word-of-mouth on health social networking sites : an opportunity for tailored health communication
Liang, Bo; Scammon, Debra L. - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 322-331
Persistent link: https://www.econbiz.de/10009424842