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Construction of gender roles in perceived scarce environments : maintaining masculinity when shopping for fast fashion apparel
Gupta, Shipra; Gentry, James W.; Nelson, Michelle R. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10011508811
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Consumer segments in social commerce : a latent class approach
Nadeem, Waqar; Juntunen, Mari; Juntunen, Jouni - In: Journal of consumer behaviour : an international … 16 (2017) 3, pp. 279-292
Persistent link: https://www.econbiz.de/10011695062
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Modes seductiveness : reconciling modesty and vanity by reverse assimilation and double resistance
Sobh, Rana; Belk, Russell W.; Gressel, Justin - In: Journal of consumer behaviour : an international … 11 (2012) 5, pp. 357-367
Persistent link: https://www.econbiz.de/10009668438
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The meaning of style? : style reflexivity among Danish high school youths
Kjeldgaard, Dannie - In: Journal of consumer behaviour : an international … 8 (2009) 2/3, pp. 71-83
Persistent link: https://www.econbiz.de/10003820030
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The role of negative publicity in consumer evaluations of sports stars and their sponsors
Yoon, Sung-Wook; Shin, Seongyeon - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 332-342
Persistent link: https://www.econbiz.de/10011695095
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The effect of usage situation on Korean consumers' brand evaluation : the moderating role of self-monitoring
Sung, Yongjun - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 31-40
Persistent link: https://www.econbiz.de/10008908961
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Religion, religiosity, and South Korean consumer switching behaviors
Choi, Youngtae - In: Journal of consumer behaviour : an international … 9 (2010) 3, pp. 157-171
Persistent link: https://www.econbiz.de/10003991728
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The values and motivations behind sustainable fashion consumption
Lundblad, Louise; Davies, Iain A. - In: Journal of consumer behaviour : an international … 15 (2016) 2, pp. 149-162
Persistent link: https://www.econbiz.de/10011477183
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Principles and levels of Mediterranean connectivity : evidence from Prada's "Made in Worlds" brand strategy
Visconti, Luca M.; Di Giuli, Alberta - In: Journal of consumer behaviour : an international … 13 (2014) 3, pp. 164-175
Persistent link: https://www.econbiz.de/10010385307
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How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun; Yoon, Sukki; Taylor, Charles Raymond - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 357-365
Persistent link: https://www.econbiz.de/10011508871