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The role of negative publicity in consumer evaluations of sports stars and their sponsors
Yoon, Sung-Wook; Shin, Seongyeon - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 332-342
Persistent link: https://www.econbiz.de/10011695095
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Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects
D'Hooge, Serena C.; Hudders, Liselot; Cauberghe, Veroline - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 452-462
Persistent link: https://www.econbiz.de/10011814876
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Message strength and persuasion when consumers imagine product usage
Praxmarer-Carus, Sandra - In: Journal of consumer behaviour : an international … 10 (2011) 4, pp. 225-231
Persistent link: https://www.econbiz.de/10009297519
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Retail brand extension : perceived fit, risks and trust
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10003740928
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Brand names on packaging and their impact on purchase preference
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 18-30
Persistent link: https://www.econbiz.de/10008908965
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Brand personality, self-congruity, and preference : a knowledge structures approach
Branaghan, Russell J.; Hildebrand, Emily A. - In: Journal of consumer behaviour : an international … 10 (2011) 5, pp. 304-312
Persistent link: https://www.econbiz.de/10009378653
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Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David; Foster, Kenneth Alan; Lusk, Jayson L.; … - In: Journal of consumer behaviour : an international … 10 (2011) 2, pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
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Extending the brand image on new products: the facilitative effect of happy mood states
Greifeneder, Rainer; Bless, Herbert; Kuschmann, Thorsten - In: Journal of consumer behaviour : an international … 6 (2007) 1, pp. 19-31
Persistent link: https://www.econbiz.de/10003439297
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Understanding consumers' brand-induced food taste perception : a comparison of "brand familiarity" : and "consumer value-brand symbolism (in)congruity" ; accounts
Paaspvaara, Rami; Luomala, Harri T.; Pohjanheimo, Terhi; … - In: Journal of consumer behaviour : an international … 11 (2012) 1, pp. 11-20
Persistent link: https://www.econbiz.de/10009508886
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The real difference between consumers' perceptions of private labels and national brands
Nenycz-Thiel, Magda; Romaniuk, Jenni - In: Journal of consumer behaviour : an international … 13 (2014) 4, pp. 262-269
Persistent link: https://www.econbiz.de/10010391688