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Women's responses to stereotypical media portrayals : an fMRI study of sexualized and domestic images of women
Vezich, I. Stephanie; Gunter, Benjamin C.; Lieberman, … - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 322-331
Persistent link: https://www.econbiz.de/10011695078
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The effects of source likeability and need for cognition on advertising effectiveness under explicit persuasion
Reinhard, Marc-André; Messner, Matthias - In: Journal of consumer behaviour : an international … 8 (2009) 4, pp. 179-191
Persistent link: https://www.econbiz.de/10003875838
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Form "defines" function : neural connectivity between aesthetic perception and product purchase decisions in an fMRI study
Chattaraman, Veena; Deshpande, Gopikrishna; Kim, HyeJeong; … - In: Journal of consumer behaviour : an international … 15 (2016) 4, pp. 335-347
Persistent link: https://www.econbiz.de/10011570917
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Prey positions as consumers' behavioural patterns : exploratory evidence from an fMRI study
Mesly, Olivier - In: Journal of consumer behaviour : an international … 16 (2017) 1, pp. 51-62
Persistent link: https://www.econbiz.de/10011685015
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Conspicuous consumption orientation : conceptualisation, scale development and validation
Chaudhuri, Himadri Roy; Mazumdar, S.; Ghoshal, A. - In: Journal of consumer behaviour : an international … 10 (2011) 4, pp. 216-224
Persistent link: https://www.econbiz.de/10009297523
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The influence of evidence type and product involvement on message-framing effects in advertising
Dardis, Frank E.; Shen, Fuyuan - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 222-238
Persistent link: https://www.econbiz.de/10003740932
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Exploring memory for product names advertised with humour
Hansen, Jochim; Strick, Madelijn; Baaren, Rick B. van; … - In: Journal of consumer behaviour : an international … 8 (2009) 2/3, pp. 135-148
Persistent link: https://www.econbiz.de/10003820118
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Metaphoric advertisement comprehension : the role of cerebral hemispheres
Vance, Kristy; Virtue, Sandra - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 41-50
Persistent link: https://www.econbiz.de/10008908956
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Operatic flash mob : consumer arousal, connectedness and emotion
Grant, Philip Stanley; Bal, Anjali; Parent, Michael - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 244-251
Persistent link: https://www.econbiz.de/10009575342
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Perceived helpfulness of online consumer reviews : the role of message content and style
Schindler, Robert M.; Bickart, Barbara - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 234-243
Persistent link: https://www.econbiz.de/10009575344