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~isPartOf:"Journal of consumer behaviour : an international research review"
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Consumer behaviour
283
Konsumentenverhalten
283
USA
31
United States
31
Advertising effects
23
Werbewirkung
23
Emotion
22
Personality psychology
22
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Children
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Entscheidung unter Unsicherheit
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Hassan, Louise M.
4
Spears, Nancy
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Belk, Russell W.
3
Buchanan-Oliver, Margo
3
Fam, Kim Shyan
3
Gentina, Elodie
3
Gentry, James W.
3
Hamilton, Kathy
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Parry, Sara
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Seo, Yuri
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Shiu, Edward
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Albinsson, Pia A.
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Amos, Clinton
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Bajde, Domen
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Burchell, Kevin
2
Caruana, Robert
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Chattaraman, Veena
2
Chatzidakis, Andreas
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Cherrier, Hélène
2
Eckhardt, Giana M.
2
Elliott, Richard
2
Fitchett, James
2
Fon Sim Ong
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Gavish, Yossi
2
Heslop, Louise A.
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Kemp, Elyria
2
Laforet, Sylvie
2
Lennon, Sharron J.
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Lindberg, Frank
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Matthes, Jörg
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Moschis, George P.
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Parsons, Elizabeth
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Perera, B. Yasanthi
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Piacentini, Maria
2
Ponnet, Koen
2
Rettie, Ruth
2
Sandıkçı, Özlem
2
Shoham, Aviv
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
2,162
Journal of retailing and consumer services
1,974
Journal of business ethics : JOBE
1,206
International journal of consumer studies
778
International journal of hospitality management
757
Psychology & marketing
734
Journal of consumer research : JCR ; an interdisciplinary bimonthly
606
NBER working paper series
603
European Journal of Marketing
532
Working paper / National Bureau of Economic Research, Inc.
503
SpringerLink / Bücher
501
Journal of Consumer Marketing
492
Journal of advertising research
487
NBER Working Paper
449
European journal of marketing : EJM
420
Management science : journal of the Institute for Operations Research and the Management Sciences
413
Journal of marketing research : JMR
406
Asia Pacific journal of marketing and logistics
405
The journal of product & brand management
400
Journal of marketing communications
384
The journal of brand management : an international journal
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Journal of marketing
357
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
351
Cogent business & management
347
Journal of marketing management : MM
344
Journal of international consumer marketing
337
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
333
Journal of advertising : official publication of the American Academy of Advertising
332
Journal of business ethics : JBE
328
Journal of travel and tourism marketing
328
Marketing letters : a journal of research in marketing
324
International journal of advertising : the quarterly review of marketing communications
321
Tourism management : research, policies, practice
318
Journal of retailing
315
International journal of advertising : the review of marketing communications
302
Journal of fashion marketing and management
298
Journal of Business Ethics
297
International journal of retail & distribution management
294
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ECONIS (ZBW)
292
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1
The influence of evidence type and product involvement on message-framing effects in
advertising
Dardis, Frank E.
;
Shen, Fuyuan
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
3
,
pp. 222-238
Persistent link: https://www.econbiz.de/10003740932
Saved in:
2
Exploring memory for product names advertised with humour
Hansen, Jochim
;
Strick, Madelijn
;
Baaren, Rick B. van
; …
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
2/3
,
pp. 135-148
Persistent link: https://www.econbiz.de/10003820118
Saved in:
3
Metaphoric advertisement comprehension : the role of cerebral hemispheres
Vance, Kristy
;
Virtue, Sandra
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
1
,
pp. 41-50
Persistent link: https://www.econbiz.de/10008908956
Saved in:
4
The effects of source likeability and need for cognition on
advertising
effectiveness under explicit persuasion
Reinhard, Marc-André
;
Messner, Matthias
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
4
,
pp. 179-191
Persistent link: https://www.econbiz.de/10003875838
Saved in:
5
Operatic flash mob : consumer arousal, connectedness and emotion
Grant, Philip Stanley
;
Bal, Anjali
;
Parent, Michael
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 244-251
Persistent link: https://www.econbiz.de/10009575342
Saved in:
6
Perceived helpfulness of online consumer reviews : the role of message content and style
Schindler, Robert M.
;
Bickart, Barbara
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 234-243
Persistent link: https://www.econbiz.de/10009575344
Saved in:
7
Mixing emotions : the use of humor in fear
advertising
Mukherjee, Ashesh
;
Dubé, Laurette
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
2
,
pp. 147-161
Persistent link: https://www.econbiz.de/10009548815
Saved in:
8
Active red sports car and relaxed purple-blue van : affective qualities predict color appropriateness for car types
Hanss, Daniel
;
Böhm, Gisela
;
Pfister, Hans-Rüdiger
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 368-380
Persistent link: https://www.econbiz.de/10009668427
Saved in:
9
Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
Saved in:
10
Message strength and persuasion when consumers imagine product usage
Praxmarer-Carus, Sandra
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
4
,
pp. 225-231
Persistent link: https://www.econbiz.de/10009297519
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