Narrow search
Showing 1 - 10 of 305
Cover Image
Primacy effect or recency effect? : a long-term memory test of Super Bowl commercials
Li, Cong - In: Journal of consumer behaviour : an international … 9 (2010) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10003943315
Cover Image
Brand preference affects the threshold for perceptual awareness
Ransøy, Thomas Zoëga; Skov, Martin - In: Journal of consumer behaviour : an international … 13 (2014) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10010255555
Cover Image
Brand names on packaging and their impact on purchase preference
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 18-30
Persistent link: https://www.econbiz.de/10008908965
Cover Image
Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David; Foster, Kenneth Alan; Lusk, Jayson L.; … - In: Journal of consumer behaviour : an international … 10 (2011) 2, pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
Cover Image
Brand personality, self-congruity, and preference : a knowledge structures approach
Branaghan, Russell J.; Hildebrand, Emily A. - In: Journal of consumer behaviour : an international … 10 (2011) 5, pp. 304-312
Persistent link: https://www.econbiz.de/10009378653
Cover Image
Retail brand extension : perceived fit, risks and trust
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10003740928
Cover Image
The real difference between consumers' perceptions of private labels and national brands
Nenycz-Thiel, Magda; Romaniuk, Jenni - In: Journal of consumer behaviour : an international … 13 (2014) 4, pp. 262-269
Persistent link: https://www.econbiz.de/10010391688
Cover Image
Understanding consumers' brand-induced food taste perception : a comparison of "brand familiarity" : and "consumer value-brand symbolism (in)congruity" ; accounts
Paaspvaara, Rami; Luomala, Harri T.; Pohjanheimo, Terhi; … - In: Journal of consumer behaviour : an international … 11 (2012) 1, pp. 11-20
Persistent link: https://www.econbiz.de/10009508886
Cover Image
Extending the brand image on new products: the facilitative effect of happy mood states
Greifeneder, Rainer; Bless, Herbert; Kuschmann, Thorsten - In: Journal of consumer behaviour : an international … 6 (2007) 1, pp. 19-31
Persistent link: https://www.econbiz.de/10003439297
Cover Image
Active red sports car and relaxed purple-blue van : affective qualities predict color appropriateness for car types
Hanss, Daniel; Böhm, Gisela; Pfister, Hans-Rüdiger - In: Journal of consumer behaviour : an international … 11 (2012) 5, pp. 368-380
Persistent link: https://www.econbiz.de/10009668427