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The use and misuse of student samples : an empirical investigation of European marketing research
Ashraf, Rohail; Merunka, Dwight - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 295-308
Persistent link: https://www.econbiz.de/10011695069
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Exploring the role of discourse in marketing and consumer research
Fitchett, James; Caruana, Robert - In: Journal of consumer behaviour : an international … 14 (2015) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10011294157
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Women's responses to stereotypical media portrayals : an fMRI study of sexualized and domestic images of women
Vezich, I. Stephanie; Gunter, Benjamin C.; Lieberman, … - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 322-331
Persistent link: https://www.econbiz.de/10011695078
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Unplanned grocery purchases : the influence of the shopping-trip type revisited
Nordfalt, Jens - In: Journal of consumer behaviour : an international … 8 (2009) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003812877
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Who are ethnocentric? : examining consumer ethnocentrism in Chinese societies
Hsu, Jane Lu; Nien, Han-peng - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 436-447
Persistent link: https://www.econbiz.de/10003789908
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Understanding "silver" consumers through cognitive age, health condition, financial status, and personal values : empirical evidence from the world's most mature market Japan
Kohlbacher, Florian; Chéron, Emmanuel - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 179-188
Persistent link: https://www.econbiz.de/10009575363
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Consumers' perceptions of the dimensions of brand personality
Maehle, Natalia; Otnes, Cele; Supphellen, Magne - In: Journal of consumer behaviour : an international … 10 (2011) 5, pp. 290-303
Persistent link: https://www.econbiz.de/10009378663
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"It's a fix!" : the mediative influence of the x Factor tribe on narrative transportation as persuasive process
Richardson, Brendan - In: Journal of consumer behaviour : an international … 12 (2013) 2, pp. 122-132
Persistent link: https://www.econbiz.de/10009738782
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The effects of source likeability and need for cognition on advertising effectiveness under explicit persuasion
Reinhard, Marc-André; Messner, Matthias - In: Journal of consumer behaviour : an international … 8 (2009) 4, pp. 179-191
Persistent link: https://www.econbiz.de/10003875838
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Conspicuous consumption orientation : conceptualisation, scale development and validation
Chaudhuri, Himadri Roy; Mazumdar, S.; Ghoshal, A. - In: Journal of consumer behaviour : an international … 10 (2011) 4, pp. 216-224
Persistent link: https://www.econbiz.de/10009297523