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Journal of consumer marketing
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Path to sustainable luxury brand consumption : face consciousness, materialism, pride and risk of embarrassment
Islam, Tahir
;
Wang, Ying
;
Ali, Ahsan
;
Akhtar, Nadeem
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 11-28
Persistent link: https://www.econbiz.de/10013165308
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2
I feel so embarrassed, still, I want it! : the self-presentational dilemma of counterfeit luxury buyers
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10013536005
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