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Will I like a "medium" pillow? : another look at constructed and inherent preferences
Simonson, Itamar - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 155-169
Persistent link: https://www.econbiz.de/10003770710
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Preference construction and preference stability : putting the pillow to rest
Bettman, James R.; Luce, Mary Frances; Payne, John W. - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 170-174
Persistent link: https://www.econbiz.de/10003770713
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Beyond rationality : the content of preferences
Dhar, Ravi; Novemsky, Nathan - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 175-178
Persistent link: https://www.econbiz.de/10003770714
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The synthesis of preference : bridging behavioral decision research and marketing science
Kivetz, Ran; Netzer, Oded; Schrift, Rom - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 179-186
Persistent link: https://www.econbiz.de/10003770716
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Regarding inherent preferences
Simonson, Itamar - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 191-196
Persistent link: https://www.econbiz.de/10003770723
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The preference-signaling effect of search
Ge, Xin; Brigden, Neil; Häubel, Gerald - In: Journal of consumer psychology : JCP : the official … 25 (2015) 2, pp. 245-256
Persistent link: https://www.econbiz.de/10011374511
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Identity-based motivations and anticipated reckoning : contributions to gift-giving theory from an identity-stripping context
Klein, Jill G.; Lowrey, Tina M.; Otnes, Cele - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 431-448
Persistent link: https://www.econbiz.de/10011344195
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Judgment is not color blind : the impact of automatic color preference on product and advertising preferences
Kareklas, Ioannis; Brundel, Frédéric F.; Coulter, Robin A. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 87-95
Persistent link: https://www.econbiz.de/10010359875
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When one desires too much of a good thing : the compromise effect under maximizing tendencies
Mao, Wen - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 66-80
Persistent link: https://www.econbiz.de/10011479129
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What should we expect from a dual-process theory of preference construction in choice?
Gawronski, Bertram - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 556-560
Persistent link: https://www.econbiz.de/10010210144