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When seeking the best brings out the worst in consumers : understanding the relationship between a maximizing mindset and immoral behavior
Goldsmith, Kelly; Roux, Caroline; Ma, Jingjing - In: Journal of consumer psychology : JCP : the official … 28 (2018) 2, pp. 293-309
Persistent link: https://www.econbiz.de/10011858700
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If money does not make you happy, consider time
Aaker, Jennifer L.; Rudd, Melanie; Mogilner, Cassie - In: Journal of consumer psychology : JCP : the official … 21 (2011) 2, pp. 126-130
Persistent link: https://www.econbiz.de/10009127104
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Introduction to the special issue bridging behavioral decision theory and social psychology
Huber, Joel; Payne, John - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 373-375
Persistent link: https://www.econbiz.de/10009384697
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Special Issue: Application of behavioral decision theory
Huber, Joel (contributor) - 2011
Persistent link: https://www.econbiz.de/10009384888