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An integrative review of sensory marketing : engaging the senses to affect perception, judgment and behavior
Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 332-351
Persistent link: https://www.econbiz.de/10009580757
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Can supporting a cause decrease donations and happiness? : the cause marketing paradox
Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 338-345
Persistent link: https://www.econbiz.de/10009259693
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A clearer spotlight on spotlight : understanding, conducting and reporting
Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 315-324
Persistent link: https://www.econbiz.de/10011531080
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Does Red Bull give wings to vodka? : placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors
Cornil, Yann; Chandon, Pierre; Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 456-465
Persistent link: https://www.econbiz.de/10011789700
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A focus on partisanship : how it impacts voting behaviors and political attitudes
Krishna, Aradhna; Sokolova, Tatiana - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 537-545
Persistent link: https://www.econbiz.de/10011789797
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Asymmetries abound : ideological differences in emotion, partisanship, motivated reasoning, social network structure, and political trust
Jost, John T. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 546-553
Persistent link: https://www.econbiz.de/10011789798
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Enticing for me but unfair to her : can targeted pricing evoke socially conscious behavior?
Wang, Yu; Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 433-442
Persistent link: https://www.econbiz.de/10009580739
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Is scent-enhanced memory immune to retroactive interference?
Morrin, Maureen; Krishna, Aradhna; Lwin, May O. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 354-361
Persistent link: https://www.econbiz.de/10009259686
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Sensory marketing, embodiment, and grounded cognition : a review and introduction
Krishna, Aradhna; Schwarz, Norbert - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 159-168
Persistent link: https://www.econbiz.de/10010366314
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Exploring the superadditive effects of scent and pictures on verbal recall : an extension of dual coding theory
Lwin, May O.; Morrin, Maureen; Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 317-326
Persistent link: https://www.econbiz.de/10008658290