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Bibliometric reflections on the history of consumer research
Baumgartner, Hans - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 233-238
Persistent link: https://www.econbiz.de/10008658314
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Did they earn it? : observing unearned luxury consumption decreases brand attitude when observers value fairness
Lee, Saerom; Baumgartner, Hans; Winterich, Karen Page - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 412-436
Persistent link: https://www.econbiz.de/10011917268
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When cheap isn't the same as not expensive : generic price terms and their negations
Weijters, Bert; Cabooter, Elke; Baumgartner, Hans - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 543-559
Persistent link: https://www.econbiz.de/10011937349
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When demand accelerates demand : trailing the bandwagon
Herpen, Erica van; Pieters, Rik; Zeelenberg, Marcel - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 302-312
Persistent link: https://www.econbiz.de/10003883895
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The benefits of behaving badly on occasion : successful regulation by planned hedonic deviations
Vale, Rita Coelho do; Pieters, Rik; Zeelenberg, Marcel - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 17-28
Persistent link: https://www.econbiz.de/10011478801