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Metaphors and creativity : direct, moderating, and mediating effects
Marin, Alex; Reimann, Martin; Castaño, Raquel - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 290-297
Persistent link: https://www.econbiz.de/10010366225
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How context shapes category inferences and attribute preference for new ambiguous products
Noseworthy, Theodore J.; Wang, Juan; Islam, Towhidul - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 529-544
Persistent link: https://www.econbiz.de/10009682418
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Of clouds and zombies : how and when analogical learning improves evaluations of really new products
Herzenstein, Michal; Hoeffler, Steve - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 550-557
Persistent link: https://www.econbiz.de/10011597881
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Consumer desire for control as a barrier to new product adoption
Faraji-Rad, Ali; Melumad, Shiri; Johar, Gita Venkataramani - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 347-354
Persistent link: https://www.econbiz.de/10011739825
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Consumer reactions to the decreased usage message : the role of elaborative processing
White, Katherine; Willness, Chelsea - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 73-87
Persistent link: https://www.econbiz.de/10003825338
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The effect of evolving resource synergy beliefs on the intentions : behavior discrepancy in ethical consumption
Gupta, Reetika; Sen, Sankar - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 114-121
Persistent link: https://www.econbiz.de/10009719546
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Do less ethical consumers denigrate more ethical consumers? : the effect of willful ignorance on judgments of others
Zane, Daniel M.; Irwin, Julie Richt; Walker Reczek, Rebecca - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 337-349
Persistent link: https://www.econbiz.de/10011531084
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Seeing the world through GREEN-tinted glasses : green consumption values and responses to environmentally friendly products
Haws, Kelly L.; Winterich, Karen Page; Walker Reczek, … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 336-354
Persistent link: https://www.econbiz.de/10010403227
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The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns
Kuo, Andrew; Hamilton Rice, Dan - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 78-88
Persistent link: https://www.econbiz.de/10010485549
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When donating is liberating : the role of product and consumer characteristics in the appeal of cause-related products
Zemack-Rugar, Yael; Rabino, Rebecca; Cavanaugh, Lisa A.; … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 213-230
Persistent link: https://www.econbiz.de/10011479199