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Memory markers : how consumers recall the duration of experiences
Ahn, Hee-kyung; Liu, Maggie Wenjing; Soman, Dilip - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 508-516
Persistent link: https://www.econbiz.de/10003884453
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Preference exploration and learning : the role of intensiveness and extensiveness of experience
Hoeffler, Steve; Ariely, Dan; West, Pat; Duclos, Rod - In: Journal of consumer psychology : JCP : the official … 23 (2013) 3, pp. 330-340
Persistent link: https://www.econbiz.de/10009779766
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Why don't we learn from poor choices? : the consistency of expectation, choice, and memory clouds the lessons of experience
Schwarz, Norbert; Xu, Jing - In: Journal of consumer psychology : JCP : the official … 21 (2011) 2, pp. 142-145
Persistent link: https://www.econbiz.de/10009127094
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Of clouds and zombies : how and when analogical learning improves evaluations of really new products
Herzenstein, Michal; Hoeffler, Steve - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 550-557
Persistent link: https://www.econbiz.de/10011597881
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Role of executive attention in consumer learning with background music
Kang, Esther; Lakshmanan, Arun - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 35-48
Persistent link: https://www.econbiz.de/10011771822
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Aligning benefits with payments : a test of the pattern alignment hypothesis
Auh, Seigyoung; Shih, Eric; Yoon, Yeosun - In: Journal of consumer psychology : JCP : the official … 18 (2008) 4, pp. 292-303
Persistent link: https://www.econbiz.de/10003793880
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When demand accelerates demand : trailing the bandwagon
Herpen, Erica van; Pieters, Rik; Zeelenberg, Marcel - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 302-312
Persistent link: https://www.econbiz.de/10003883895
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Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu; Torelli, Carlos J.; Xia, Lan; Gau, … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
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Who I am and how I think : the impact of self-construal on the roles of internal and external reference prices in price evaluations
Chen, Cathy Yi - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 416-426
Persistent link: https://www.econbiz.de/10003884409
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Suppressing feelings : a double-edged sword to consumer judgment and choice
Qiu, Cheng; Lee, Yih Hwai; Yeung, Catherine W. M. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 427-439
Persistent link: https://www.econbiz.de/10003884412