Narrow search
Showing 1 - 10 of 93
Cover Image
When consensus counts : exploring the impact of consensus claims in advertising
Freling, Traci H.; Dacin, Peter A. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 163-175
Persistent link: https://www.econbiz.de/10003981570
Cover Image
A social identity perspective on aspirational advertising : implicit threats to collective self-esteem and strategies to overcome them
Dimofte, Claudiu V.; Goodstein, Ronald Charles; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 416-430
Persistent link: https://www.econbiz.de/10011344198
Cover Image
The role of faith in intuition, need for cognition and method of attitude formation in implicit-explicit brand attitude relationship strength
Zimmerman, Ian; Redker, Christopher; Gibson, Bryan - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 290-301
Persistent link: https://www.econbiz.de/10009259706
Cover Image
Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
Cover Image
"Seeing" the social roles of brands : how physical positioning influences brand evaluation
Huang, Xun Irene; Li, Xiuping; Zhang, Meng - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 509-514
Persistent link: https://www.econbiz.de/10010210165
Cover Image
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi; Bond, Samuel D. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Cover Image
Knowing your customer better : the strength of a self-regulatory value approach
Förster, Jens - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 124-128
Persistent link: https://www.econbiz.de/10003860431
Cover Image
Engaging the customer : the opposing forces of regulatory nonfit versus fit
Lee, Angela Y. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 134-136
Persistent link: https://www.econbiz.de/10003860475
Cover Image
Consumer decision making and aging : current knowledge and future directions
Yoon, Carolyn; Cole, Catherine A.; Lee, Michelle P. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 2-16
Persistent link: https://www.econbiz.de/10003825280
Cover Image
The effect of computer-mediated communication on conformity vs. nonconformity : an impression management perspective
Schlosser, Ann E. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 374-388
Persistent link: https://www.econbiz.de/10003883918