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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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Schmitt, Bernd
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
8
Journal of consumer research : JCR ; an interdisciplinary journal
7
Marketing letters : a journal of research in marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
The journal of brand management : an international journal
4
Brand management ; Vol. 1
3
Design management journal
3
Die Bank : Zeitschrift für Bankpolitik und Praxis
3
Journal of business research : JBR
3
Journal of marketing
3
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Psychology & marketing
3
Cracking the code : leveraging consumer psychology to drive profitability
2
Handbook on brand and experience management
2
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
2
Review of marketing research
2
Across the board
1
Brand management ; Vol. 3
1
Contemporary thoughts on corporate branding and corporate identity management
1
Derivatives & financial instruments
1
Die Bank
1
European Management Journal
1
Foundations and Trends(R) in Marketing
1
Foundations and trends in marketing : FTMKT
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Business Research
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of service management
1
Marketing Review St.Gallen
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Steuern und Bilanzen : STuB ; Zeitschrift für das Steuerrecht und die Rechnungslegung der Unternehmen
1
The SAGE handbook of international marketing
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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ECONIS (ZBW)
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1
The consumer psychology of brands
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10009548918
Saved in:
2
The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
Saved in:
3
Brands on the brain : do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf
;
Möll, Thorsten
;
Schmitt, Bernd
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10009548899
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4
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
5
The beach, the bikini, and the best buy : replies to Dunn and Weidman, and to Schmitt, Brakus, and Zarantonello
Gilovich, Thomas
;
Kumar, Amit
;
Jampol, Lily
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 179-184
Persistent link: https://www.econbiz.de/10010485525
Saved in:
6
From experiential psychology to consumer experience
Schmitt, Bernd
;
Brakus, J. Joško
;
Zarantonello, Lia
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 166-171
Persistent link: https://www.econbiz.de/10010485534
Saved in:
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