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The consumer psychology of brands
Schmitt, Bernd - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 7-17
Persistent link: https://www.econbiz.de/10009548918
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The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
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Brands on the brain : do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf; Möll, Thorsten; Schmitt, Bernd; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10009548899
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From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan; Eisingerich, Andreas B; Park, Jason Whan - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
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The beach, the bikini, and the best buy : replies to Dunn and Weidman, and to Schmitt, Brakus, and Zarantonello
Gilovich, Thomas; Kumar, Amit; Jampol, Lily - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 179-184
Persistent link: https://www.econbiz.de/10010485525
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From experiential psychology to consumer experience
Schmitt, Bernd; Brakus, J. Joško; Zarantonello, Lia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 166-171
Persistent link: https://www.econbiz.de/10010485534