Narrow search
Showing 1 - 10 of 343
Cover Image
Malleable conjoint partworths : how the breadth of response scales alters price sensitivity
Chakravarti, Amitav; Grenville, Andrew; Morwitz, Vicki G.; … - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 515-525
Persistent link: https://www.econbiz.de/10010210157
Cover Image
The satiating effect of pricing : the influence of price on enjoyment over time
Haws, Kelly L.; McFerran, Brent; Redden, Joseph P. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 341-346
Persistent link: https://www.econbiz.de/10011739820
Cover Image
The effect of deal exclusivity on consumer response to targeted price promotions : a social identification perspective
Barone, Michael J.; Roy, Tirthankar - In: Journal of consumer psychology : JCP : the official … 20 (2010) 1, pp. 78-89
Persistent link: https://www.econbiz.de/10003958612
Cover Image
Comma N' cents in pricing : the effects of auditory representation encoding on price magnitude perceptions
Coulter, Keith S.; Choi, Pilsik; Monroe, Kent B. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 395-407
Persistent link: https://www.econbiz.de/10009580751
Cover Image
The price does not include additional taxes, fees, and surcharges : a review of research on partitioned pricing
Greenleaf, Eric A.; Johnson, Eric J.; Morwitz, Vicki G.; … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 105-124
Persistent link: https://www.econbiz.de/10011479150
Cover Image
Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
Cover Image
The publicly self-consciousness consumer: prepared to be embarrassed
Lau-Gesk, Loraine; Drolet, Aimee - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 127-136
Persistent link: https://www.econbiz.de/10003717546
Cover Image
Will I like a "medium" pillow? : another look at constructed and inherent preferences
Simonson, Itamar - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 155-169
Persistent link: https://www.econbiz.de/10003770710
Cover Image
Preference construction and preference stability : putting the pillow to rest
Bettman, James R.; Luce, Mary Frances; Payne, John W. - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 170-174
Persistent link: https://www.econbiz.de/10003770713
Cover Image
Beyond rationality : the content of preferences
Dhar, Ravi; Novemsky, Nathan - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 175-178
Persistent link: https://www.econbiz.de/10003770714