Comma N' cents in pricing : the effects of auditory representation encoding on price magnitude perceptions
Year of publication: |
2012
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Authors: | Coulter, Keith S. ; Choi, Pilsik ; Monroe, Kent B. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 22.2012, 3, p. 395-407
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Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | USA | United States |
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Prices and pricing research in consumer marketing : some recent developments
Gijsbrechts, Els, (1992)
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Raman, Narayan, (1994)
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Raman, Narayan, (1994)
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Coulter, Keith S., (2012)
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Choi, Pilsik, (2012)
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Choi, Pilsik, (2012)
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