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Posting strategically : the consumer as an online media planner
Chen, Yu-Jen; Kirmani, Amna - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 609-621
Persistent link: https://www.econbiz.de/10011411189
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Why recommend a brand face-to-face but not on Facebook? : how word-of-mouth on online social sites differs from traditional word-of-mouth
Eisingerich, Andreas B; Chun, HaeEun Helen; Liu, Yeyi; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 120-128
Persistent link: https://www.econbiz.de/10010485541
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Word-of-mouth and the forecasting of consumption enjoyment
He, Stephen X.; Bond, Samuel D. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 464-482
Persistent link: https://www.econbiz.de/10010210186
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Say no more! : the liability of strong ties on desire for special experiences
Goode, Miranda R.; Hart, Kendra; Thomson, Matthew - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 91-97
Persistent link: https://www.econbiz.de/10011479135
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Compensatory knowledge signaling in consumer word-of-mouth
Packard, Grant; Wooten, David B. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 434-450
Persistent link: https://www.econbiz.de/10010210193
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Decision difficulty in the age of consumer empowerment
Broniarczyk, Susan M.; Griffin, Jill G. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 608-625
Persistent link: https://www.econbiz.de/10010410172
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The benefits of retail therapy : making purchase decisions reduces residual sadness
Rick, Scott I.; Pereira, Beatriz de Castro Sebastião; … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 373-380
Persistent link: https://www.econbiz.de/10010403215
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Positional goods and the social rank hypothesis : income inequality affects online chatter about high- and low‐status brands on Twitter
Walasek, Lukasz; Bhatia, Sudeep; Brown, Gordon D. A. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 138-148
Persistent link: https://www.econbiz.de/10011842203
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Relative visual saliency differences induce sizable bias in consumer choice
Milosavljevic, Milica; Navalpakkam, Vidhya; Koch, Christof - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 67-74
Persistent link: https://www.econbiz.de/10009548901
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Help or hinder? : when recommendation signage expands consideration sets and heightens decision difficulty
Goodman, Joseph K.; Broniarczyk, Susan M.; Griffin, Jill G. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 165-174
Persistent link: https://www.econbiz.de/10009766886