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The effect of deal exclusivity on consumer response to targeted price promotions : a social identification perspective
Barone, Michael J.; Roy, Tirthankar - In: Journal of consumer psychology : JCP : the official … 20 (2010) 1, pp. 78-89
Persistent link: https://www.econbiz.de/10003958612
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Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
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The effects of promotions on hedonic versus utilitarian purchases
Kivetz, Ran; Zheng, Yuhuang - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10011771825
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Children's response to sales promotions and their impact on purchase behavior
Connell, Paul M.; Erickson, Lance-Michael - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 272-279
Persistent link: https://www.econbiz.de/10009569966
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Tightness-looseness : implications for consumer and branding research
Torelli, Carlos J.; Rodas, María A. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 398-404
Persistent link: https://www.econbiz.de/10011739972
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Sales and sincerity : the role of relational framing in word-of-mouth marketing
Tuk, Mirjam Alexandra; Verlegh, Peeter; Smidts, Ale; … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 38-47
Persistent link: https://www.econbiz.de/10003825327
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Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
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The publicly self-consciousness consumer: prepared to be embarrassed
Lau-Gesk, Loraine; Drolet, Aimee - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 127-136
Persistent link: https://www.econbiz.de/10003717546
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Will I like a "medium" pillow? : another look at constructed and inherent preferences
Simonson, Itamar - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 155-169
Persistent link: https://www.econbiz.de/10003770710
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Preference construction and preference stability : putting the pillow to rest
Bettman, James R.; Luce, Mary Frances; Payne, John W. - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 170-174
Persistent link: https://www.econbiz.de/10003770713