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The effect of deal exclusivity on consumer response to targeted price promotions : a social identification perspective
Barone, Michael J.; Roy, Tirthankar - In: Journal of consumer psychology : JCP : the official … 20 (2010) 1, pp. 78-89
Persistent link: https://www.econbiz.de/10003958612
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Children's response to sales promotions and their impact on purchase behavior
Boland, Wendy Attaya; Connell, Paul M.; Erickson, … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 272-279
Persistent link: https://www.econbiz.de/10009569966
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Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
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The effects of promotions on hedonic versus utilitarian purchases
Kivetz, Ran; Zheng, Yuhuang - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10011771825
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Comma N' cents in pricing : the effects of auditory representation encoding on price magnitude perceptions
Coulter, Keith S.; Choi, Pilsik; Monroe, Kent B. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 395-407
Persistent link: https://www.econbiz.de/10009580751
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The price does not include additional taxes, fees, and surcharges : a review of research on partitioned pricing
Greenleaf, Eric A.; Johnson, Eric J.; Morwitz, Vicki G.; … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 105-124
Persistent link: https://www.econbiz.de/10011479150
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Malleable conjoint partworths : how the breadth of response scales alters price sensitivity
Chakravarti, Amitav; Grenville, Andrew; Morwitz, Vicki G.; … - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 515-525
Persistent link: https://www.econbiz.de/10010210157
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The satiating effect of pricing : the influence of price on enjoyment over time
Haws, Kelly L.; McFerran, Brent; Redden, Joseph P. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 341-346
Persistent link: https://www.econbiz.de/10011739820
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Building trust to increase purchase intentions : the signaling impact of low pricing policies
White, Tiffany Barnett; Hong, Yuan - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 384-394
Persistent link: https://www.econbiz.de/10009580753
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Sales and sincerity : the role of relational framing in word-of-mouth marketing
Tuk, Mirjam Alexandra; Verlegh, Peeter; Smidts, Ale; … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 38-47
Persistent link: https://www.econbiz.de/10003825327