Narrow search
Showing 1 - 10 of 351
Cover Image
Why recommend a brand face-to-face but not on Facebook? : how word-of-mouth on online social sites differs from traditional word-of-mouth
Eisingerich, Andreas B; Chun, HaeEun Helen; Liu, Yeyi; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 120-128
Persistent link: https://www.econbiz.de/10010485541
Cover Image
Posting strategically : the consumer as an online media planner
Chen, Yu-Jen; Kirmani, Amna - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 609-621
Persistent link: https://www.econbiz.de/10011411189
Cover Image
Confidence via correction : the effect of judgment correction on consumer confidence
Espinoza Peterson, Francine; Hamilton, Rebecca W. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10010359883
Cover Image
Positively useless : irrelevant negative information enhances positive impressions
Shoham, Meyrav; Moldovan, Sarit; Steinhart, Yael - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 147-159
Persistent link: https://www.econbiz.de/10011707313
Cover Image
Schadenfreude as a consumption-related emotion : feeling happiness about the downfall of another's product
Sundie, Jill M.; Ward, James C.; Beal, Daniel J.; Chin, … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 356-373
Persistent link: https://www.econbiz.de/10003883916
Cover Image
The contrasting effects of negative word of mouth in the post-consumption stage
Chan, Haksin; Cui, Selina - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 324-337
Persistent link: https://www.econbiz.de/10009259695
Cover Image
"Share and scare" : solving the communication dilemma of early adopters with a high need for uniqueness
Moldovan, Sarit; Steinhart, Yael; Ofen, Shlomit - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10010485558
Cover Image
Decision difficulty in the age of consumer empowerment
Broniarczyk, Susan M.; Griffin, Jill G. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 608-625
Persistent link: https://www.econbiz.de/10010410172
Cover Image
Say no more! : the liability of strong ties on desire for special experiences
Goode, Miranda R.; Hart, Kendra; Thomson, Matthew - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 91-97
Persistent link: https://www.econbiz.de/10011479135
Cover Image
Word-of-mouth and the forecasting of consumption enjoyment
He, Stephen X.; Bond, Samuel D. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 464-482
Persistent link: https://www.econbiz.de/10010210186