Narrow search
Showing 1 - 3 of 3
Cover Image
Indulgence as self-reward for prior shopping restraint : a justification-based mechanism
Mukhopadhyay, Anirban; Johar, Gita Venkataramani - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 334-345
Persistent link: https://www.econbiz.de/10003883909
Cover Image
The antecedents of anticipatory purchase : reconciling the two routes to optimism
Chan, Elaine; Sengupta, Jaideep; Mukhopadhyay, Anirban - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 90-105
Persistent link: https://www.econbiz.de/10009719549
Cover Image
Judgments of taste and judgments of quality
Mukhopadhyay, Anirban; Raghubir, Priya; Wheeler, S. … - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10011842153