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The synthesis of preference : bridging behavioral decision research and marketing science
Kivetz, Ran; Netzer, Oded; Schrift, Rom - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 179-186
Persistent link: https://www.econbiz.de/10003770716
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Social contract theory and the ethics of deception in consumer research
Smith, N. Craig; Kimmel, Allan J.; Klein, Jill Gabrielle - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 486-496
Persistent link: https://www.econbiz.de/10003884451
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Malleable conjoint partworths : how the breadth of response scales alters price sensitivity
Chakravarti, Amitav; Grenville, Andrew; Morwitz, Vicki G.; … - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 515-525
Persistent link: https://www.econbiz.de/10010210157
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How much was your shopping basket? : working memory processes in total basket price estimation
Luna, David; Kim, Hyeong Min - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 346-355
Persistent link: https://www.econbiz.de/10003883911
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Memory markers : how consumers recall the duration of experiences
Ahn, Hee-kyung; Liu, Maggie Wenjing; Soman, Dilip - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 508-516
Persistent link: https://www.econbiz.de/10003884453
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Elaboration and numerical anchoring : implications of attitude theories for consumer judgment and decision making
Wegener, Duane T.; Petty, Richard E.; Blankenship, Kevin L. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10003958494
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The effect of past behavior on variety seeking : automatic and deliberative influences
Shen, Hao; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10003958589
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The psychological underpinnings of relative thinking in price comparisons
Saini, Ritesh; Thota, Sweta C. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 185-192
Persistent link: https://www.econbiz.de/10003981576
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Making probability judgments of future product failures : the role of mental unpacking
Biswas, Dipayan; Keller, L. R.; Burman, Bidisha - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 237-248
Persistent link: https://www.econbiz.de/10009569969
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The role of faith in intuition, need for cognition and method of attitude formation in implicit-explicit brand attitude relationship strength
Zimmerman, Ian; Redker, Christopher; Gibson, Bryan - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 290-301
Persistent link: https://www.econbiz.de/10009259706