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Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael; Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
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The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth; Shrum, L. J.; Lowrey, Tina M. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 689-711
Persistent link: https://www.econbiz.de/10011937377
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Kids, cartoons, and cookies : stereotype priming effects on children's food consumption
Campbell, Margaret C.; Manning, Kenneth C.; Leonard, Bridget - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 257-264
Persistent link: https://www.econbiz.de/10011479204
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A meta-analysis of parental style and consumer socialization of children
Mikeska, Jessica; Harrison, Robert L.; Carlson, Les - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 245-256
Persistent link: https://www.econbiz.de/10011707489
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Can everyday brands be threatening? : responses to brand primes depend on childhood socioeconomic status
Whelan, Jodie; Hingston, Sean T. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 477-486
Persistent link: https://www.econbiz.de/10011917281
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Children's response to sales promotions and their impact on purchase behavior
Boland, Wendy Attaya; Connell, Paul M.; Erickson, … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 272-279
Persistent link: https://www.econbiz.de/10009569966
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The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
Pezzuti, Todd; Pirouz, Dante; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 519-529
Persistent link: https://www.econbiz.de/10011344175
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Accents in business communication : an integrative model and propositions for future researchh
Mai, Robert; Hoffmann, Stefan - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 137-158
Persistent link: https://www.econbiz.de/10010359864
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Does brand spelling influence memory? : the case of auditorily presented brand names
Luna, David; Carnevale, Marina; Lerman, Dawn - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 36-48
Persistent link: https://www.econbiz.de/10009719557
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Do mothers spend more on daughters while fathers spend more on sons?
Nikiforidis, Lambrianos; Durante, Kristina M.; Redden, … - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 149-156
Persistent link: https://www.econbiz.de/10011842204