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The effects of promotions on hedonic versus utilitarian purchases
Kivetz, Ran; Zheng, Yuhuang - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10011771825
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Rethinking Regulatory Engagement Theory
Pham, Michel T.; Avnet, Tamar - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 115-123
Persistent link: https://www.econbiz.de/10003860423
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When intertemporal rewards are hedonic, larger units of wait time boost patience
Siddiqui, Rafay A.; Monga, Ashwani; Buechel, Eva C. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 612-628
Persistent link: https://www.econbiz.de/10011937364
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It's not just numbers : cultural identities influence how nutrition information influences the valuation of foods
Gomez, Pierrick; Torelli, Carlos J. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 404-415
Persistent link: https://www.econbiz.de/10011344200
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The road traveled, the road ahead, or simply on the road? : when progress framing affects motivation in goal pursuit
Wiebenga, Jacob H.; Fennis, Bob Michaël - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 49-62
Persistent link: https://www.econbiz.de/10010359882
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Thinking concretely or abstractly : the influence of fit between goal progress and goal construal on subsequent self-regulation
Park, Jooyoung; Hedgcock, William M. - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 395-409
Persistent link: https://www.econbiz.de/10011531109
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The benefits of behaving badly on occasion : successful regulation by planned hedonic deviations
Vale, Rita Coelho do; Pieters, Rik; Zeelenberg, Marcel - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 17-28
Persistent link: https://www.econbiz.de/10011478801
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Happiness and thrift : when (spending) less is (hedonically) more
Chancellor, Joseph; Lyubomirsky, Sonja - In: Journal of consumer psychology : JCP : the official … 21 (2011) 2, pp. 131-138
Persistent link: https://www.econbiz.de/10009127101
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The misforecasted spoiler effect : underlying mechanism and boundary conditions
Yan, Dengfeng; Tsang, Alex S. L. - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 81-90
Persistent link: https://www.econbiz.de/10011479133
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Regulatory goals in a globalized world
Ng, Sharon; Batra, Rajeev - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 270-277
Persistent link: https://www.econbiz.de/10011707592