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Can supporting a cause decrease donations and happiness? : the cause marketing paradox
Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 338-345
Persistent link: https://www.econbiz.de/10009259693
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An integrative review of sensory marketing : engaging the senses to affect perception, judgment and behavior
Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 332-351
Persistent link: https://www.econbiz.de/10009580757
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Feminine to smell but masculine to touch? : multisensory congruence and its effect on the aesthetic experience
Krishna, Aradhna; Elder, Ryan S.; Caldara, Cindy - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 410-418
Persistent link: https://www.econbiz.de/10008728841
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Exploring the superadditive effects of scent and pictures on verbal recall : an extension of dual coding theory
Lwin, May O.; Morrin, Maureen; Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 317-326
Persistent link: https://www.econbiz.de/10008658290
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Is scent-enhanced memory immune to retroactive interference?
Morrin, Maureen; Krishna, Aradhna; Lwin, May O. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 354-361
Persistent link: https://www.econbiz.de/10009259686
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Sensory marketing, embodiment, and grounded cognition : a review and introduction
Krishna, Aradhna; Schwarz, Norbert - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 159-168
Persistent link: https://www.econbiz.de/10010366314
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A clearer spotlight on spotlight : understanding, conducting and reporting
Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 315-324
Persistent link: https://www.econbiz.de/10011531080
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Enticing for me but unfair to her : can targeted pricing evoke socially conscious behavior?
Wang, Yu; Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 433-442
Persistent link: https://www.econbiz.de/10009580739
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Imagining thin : why vanity sizing works
Aydinoğlu, Nilüfer Z.; Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 565-572
Persistent link: https://www.econbiz.de/10009682405
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Knowledge creation in consumer research : multiple routes, multiple criteria
Lynch, John G.; Alba, Joseph W.; Krishna, Aradhna; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 473-485
Persistent link: https://www.econbiz.de/10009682431