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The warmth of our regrets : managing regret through physiological regulation and consumption
Rotman, Jeff D.; Lee, Seung Hwan Mark; Perkins, Andrew W. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 160-170
Persistent link: https://www.econbiz.de/10011707319
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Choice under incomplete information on incumbents : why consumers with stronger preferences are more likely to abandon their prior choices
Irmak, Caglar; Kramer, Thomas; Sen, Sankar - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 264-269
Persistent link: https://www.econbiz.de/10011707506
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Bringing (contingent) loss aversion down to earth : a comment on Gal & Rucker's rejection of "losses loom larger than gains"
Simonson, Itamar; Kivetz, Ran - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 517-522
Persistent link: https://www.econbiz.de/10011917328
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The psychology of investment behavior : (de)biasing financial decision-making one graph at a time
Duclos, Rod - In: Journal of consumer psychology : JCP : the official … 25 (2015) 2, pp. 317-325
Persistent link: https://www.econbiz.de/10011374504
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The effect of perceived message choice on persuasion
Schlosser, Ann E.; Shavitt, Sharon - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 290-301
Persistent link: https://www.econbiz.de/10003883890
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Red bull "gives you wings" for better or worse : a double-edged impact of brand exposure on consumer performance
Brasel, S. Adam; Gips, James - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 57-64
Persistent link: https://www.econbiz.de/10008909933
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Broadening (and narrowing) the scope of brand relationships
Alba, Joseph W.; Lutz, Richard J. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 265-268
Persistent link: https://www.econbiz.de/10009766847
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Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen; Park, C. Whan; Eisingerich, Andreas B; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
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Posting strategically : the consumer as an online media planner
Chen, Yu-Jen; Kirmani, Amna - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 609-621
Persistent link: https://www.econbiz.de/10011411189
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Popcorn in the cinema : oral interference sabotages advertising effects
Topolinski, Sascha; Lindner, Sandy; Freudenberg, Anna - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 169-176
Persistent link: https://www.econbiz.de/10010366309