Narrow search
Showing 1 - 10 of 346
Cover Image
The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
Pezzuti, Todd; Pirouz, Dante; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 519-529
Persistent link: https://www.econbiz.de/10011344175
Cover Image
Children's response to sales promotions and their impact on purchase behavior
Boland, Wendy Attaya; Connell, Paul M.; Erickson, … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 272-279
Persistent link: https://www.econbiz.de/10009569966
Cover Image
Kids, cartoons, and cookies : stereotype priming effects on children's food consumption
Campbell, Margaret C.; Manning, Kenneth C.; Leonard, Bridget - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 257-264
Persistent link: https://www.econbiz.de/10011479204
Cover Image
Can everyday brands be threatening? : responses to brand primes depend on childhood socioeconomic status
Whelan, Jodie; Hingston, Sean T. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 477-486
Persistent link: https://www.econbiz.de/10011917281
Cover Image
A meta-analysis of parental style and consumer socialization of children
Mikeska, Jessica; Harrison, Robert L.; Carlson, Les - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 245-256
Persistent link: https://www.econbiz.de/10011707489
Cover Image
Interpersonal influences on adolescent materialism : a new look at the role of parents and peers
Chaplin, Lan Nguyen; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 176-184
Persistent link: https://www.econbiz.de/10003981573
Cover Image
Children playing branded video games : the impact of interactivity on product placement effectiveness
Hang, Haiming; Auty, Susan - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 65-72
Persistent link: https://www.econbiz.de/10008909932
Cover Image
Do mothers spend more on daughters while fathers spend more on sons?
Nikiforidis, Lambrianos; Durante, Kristina M.; Redden, … - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 149-156
Persistent link: https://www.econbiz.de/10011842204
Cover Image
Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
Cover Image
The publicly self-consciousness consumer: prepared to be embarrassed
Lau-Gesk, Loraine; Drolet, Aimee - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 127-136
Persistent link: https://www.econbiz.de/10003717546