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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of international consumer marketing"
~subject:"Brand image"
~subject:"Communication"
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Brand image
Communication
Advertising
57
Werbung
57
Consumer behaviour
38
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38
Advertising effects
31
Werbewirkung
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Fazli-Salehi, Reza
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Fitzsimons, Gráinne M.
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Herbst, Kenneth C.
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Hoegg, JoAndrea
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Li, Xiuping
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Madadi, Rozbeh
1
Nagar, Komal
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of international consumer marketing
Journal of business research : JBR
25
Journal of marketing communications
23
International journal of advertising : the review of marketing communications
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
17
Journal of promotion management : JPM
13
The journal of product & brand management
11
International journal of internet marketing and advertising : IJIMA
10
Journal of advertising : official publication of the American Academy of Advertising
10
European journal of marketing : EJM
8
Journal of promotion management : innovations in planning and applied research
8
Asia Pacific journal of marketing and logistics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Psychology & marketing
7
Journal of current issues and research in advertising : JCIRA
6
Research
6
International journal of consumer studies
5
Journal of advertising
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing : ZFP ; journal of research and management
5
The journal of consumer marketing
5
Europäische Kulturen in der Wirtschaftskommunikation
4
IIMB management review
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Young consumers : insight and ideas for responsible marketers
4
Advertising, promotion, and new media
3
Corporate communications : an international journal
3
International journal of hospitality management
3
Journal of Islamic marketing
3
Journal of business ethics : JOBE
3
Journal of consumer behaviour : an international research review
3
Journal of consumer marketing
3
Journal of euromarketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
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ECONIS (ZBW)
8
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1
On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.
;
Finkel, Eli J.
;
Allan, David
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 909-919
Persistent link: https://www.econbiz.de/10009501082
Saved in:
2
Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
3
Judging product effectiveness from perceived spatial proximity
Chae, Boyoun
;
Li, Xiuping
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10009786434
Saved in:
4
The future looks "right" : effects of the horizontal location of advertising images on product attitude
Chae, Boyoun
;
Hoegg, JoAndrea
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 223-238
Persistent link: https://www.econbiz.de/10009786440
Saved in:
5
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
6
The effects of communication on consumers : special issue
In:
Journal of consumer research : JCR ; an …
11
(
1985
)
4
,
pp. 849-967
Persistent link: https://www.econbiz.de/10001020232
Saved in:
7
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
8
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
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