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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Research"
~subject:"Brand image"
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E-Game-Advertising als Ersatz...
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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1
False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
Saved in:
2
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
3
Der Glücksspielmarkt aus Nachfragersicht : Erkundung von Konvergenzen bei Online-Gamingprodukten
Teichert, Thorsten
;
Mühlbach, Cordelia
-
2018
Persistent link: https://www.econbiz.de/10011822700
Saved in:
4
Markenerweiterungsstrategien professioneller Sportvereine im eSport : Rückwirkungseffekte von Markentransfer- und Co-Branding-Strategien auf das Markenimage
Diegel, Marius
-
2021
Persistent link: https://www.econbiz.de/10012424689
Saved in:
5
On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.
;
Finkel, Eli J.
;
Allan, David
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 909-919
Persistent link: https://www.econbiz.de/10009501082
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6
Judging product effectiveness from perceived spatial proximity
Chae, Boyoun
;
Li, Xiuping
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10009786434
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7
The future looks "right" : effects of the horizontal location of advertising images on product attitude
Chae, Boyoun
;
Hoegg, JoAndrea
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 223-238
Persistent link: https://www.econbiz.de/10009786440
Saved in:
8
Werbeallianzen zwischen eigenständigen etablierten Marken
Gierl, Heribert
;
Koncz, Julia
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10002177920
Saved in:
9
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
10
Das Image im Aushandlungsprozess :
Werbung
von Versicherungsunternehmen im Kontext der Riester-Renten-Debatte
Diehl, Nazim
-
2019
Persistent link: https://www.econbiz.de/10012061778
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