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Counterfeiters : Foes or Friends? How Do Counterfeits Affect Different Product Quality Tiers?

Qian, Yi - 2011

advertising effects for a brand and substitution effects for authentic products, additionally the effects linger for some years …

Persistent link: https://www.econbiz.de/10013130255

Estimating the Effect of Salience in Wholesale and Retail Car Markets

Busse, Meghan R.; Lacetera, Nicola; Pope, Devin G.; … - 2021

We investigate whether the first digit of an odometer reading is more salient to consumers than subsequent digits. We find that retail transaction prices and volumes of used vehicles drop discontinuously at 10,000-mile odometer thresholds, echoing effects found in the wholesale market by...

Persistent link: https://www.econbiz.de/10013225007

Social information in the retail environment : the importance of consumption alignment, referent identity, and self-esteem

Dahl, Darren W.; Argo, Jennifer J.; Morales, Andrea C. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 860-871

Persistent link: https://www.econbiz.de/10009501086

In-store spending dynamics : how budgets invert relative-spending patterns

Sheehan, Daniel; Ittersum, Koert van - In: Journal of consumer research : JCR ; an … 45 (2018) 1, pp. 49-67

Persistent link: https://www.econbiz.de/10011883874

The Evolution of Brand Preferences : Evidence from Consumer Migration

Bronnenberg, Bart J. - 2010

We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of … advertising. Heterogeneity in brand preferences explains 40 percent of geographic variation in market shares. These preferences … years in the past still exerting a significant effect on current consumption. Counterfactuals suggest that brand preferences …

Persistent link: https://www.econbiz.de/10013139281

Subtle signals of inconspicuous consumption

Berger, Jonah; Ward, Morgan - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 555-569

Persistent link: https://www.econbiz.de/10008747745

Branding disaster : reestablishing trust through the ideological containment of systemic risk anxieties

Humphreys, Ashlee; Thompson, Craig J. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 877-910

Persistent link: https://www.econbiz.de/10010473346

Asymmetries in the sequential learning of brand associations : implications for the early entrant advantage

Cunha, Marcus; Laran, Juliano - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 788-799

Persistent link: https://www.econbiz.de/10003807419

Context effects in diverse-category brand environments : the influence of target product positioning and consumers' processing mind-set

Kim, Kyeongheui; Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 34 (2007/08) 6, pp. 882-896

Persistent link: https://www.econbiz.de/10003724548

Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments

Jiang, Yuwei; Gorn, Gerald J.; Galli, Maria; … - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 709-726

Persistent link: https://www.econbiz.de/10011435747