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The effects of advertising copy on sensory thoughts and perceived taste
Elder, Ryan S.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 748-756
Persistent link: https://www.econbiz.de/10003945093
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The presence of variety reduces perceived quantity
Redden, Joseph P.; Hoch, Stephen J. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 406-417
Persistent link: https://www.econbiz.de/10003895735
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Context effects from bodily sensations : examining bodily sensations induced by flooring and the moderating role of product viewing distance
Meyers-Levy, Joan; Zhu, Rui Juliet; Jiang, Lan - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003982902
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Bridging aficionados' perceptual and conceptual knowledge to enhance how they learn from experience
LaTour, Kathryn A.; LaTour, Michael S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 688-697
Persistent link: https://www.econbiz.de/10008747687
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Nonprofits are seen as warm and for‐profits as competent : firm stereotypes matter
Aaker, Jennifer; Vohs, Kathleen D.; Mogilner, Cassie - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 224-237
Persistent link: https://www.econbiz.de/10003997832
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The "visual depiction effect" in advertising : facilitating embodied mental simulation through product orientation
Elder, Ryan S.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 988-1003
Persistent link: https://www.econbiz.de/10009540269
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A sign of things to come : behavioral change through dynamic iconography
Cian, Luca; Krishna, Aradhna; Elder, Ryan S. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 6, pp. 1426-1446
Persistent link: https://www.econbiz.de/10010526526
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When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant; Gershoff, Andrew D.; Wooten, David B. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
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Too exciting to fail, too sincere to succeed : the effects of brand personality on sensory disconfirmation
Sundar, Aparna; Noseworthy, Theodore J. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 44-67
Persistent link: https://www.econbiz.de/10011521911
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Timeflow : how consumption practices shape consumers' temporal experiences
Woermann, Niklas; Rokka, Joonas - In: Journal of consumer research : JCR ; an … 41 (2014/15) 6, pp. 1486-1508
Persistent link: https://www.econbiz.de/10010526523