Narrow search
Showing 1 - 10 of 589
Cover Image
How does drug and supplement marketing affect a healthy lifestyle?
Bolton, Lisa E.; Reed, Americus, II; Volpp, Kevin G.; … - In: Journal of consumer research : JCR ; an … 34 (2007/08) 5, pp. 713-726
Persistent link: https://www.econbiz.de/10003724563
Cover Image
Creating the responsible consumer : moralistic governance regimes and consumer subjectivity
Giesler, Markus; Veresiu, Ela - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 840-857
Persistent link: https://www.econbiz.de/10010473358
Cover Image
When going green backfires : how firm intentions shape the evaluation of socially beneficial product enhancements
Newman, George E.; Gorlin, Margarita; Dhar, Ravi - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 823-839
Persistent link: https://www.econbiz.de/10010473361
Cover Image
Is eco-friendly unmanly? : the green-feminine stereotype and its effect on sustainable consumption
Brough, Aaron R.; Wilkie, James E. B.; Ma, Jingjing; … - In: Journal of consumer research : JCR ; an … 43 (2016) 4, pp. 567-582
Persistent link: https://www.econbiz.de/10011734552
Cover Image
Veiling in style : how does a stigmatized practice become fashionable?
Sandikci, Özlem; Ger, Güliz - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 15-36
Persistent link: https://www.econbiz.de/10003982906
Cover Image
Toward a theory of status consumption in less industrialized countries
Üstüner, Tuba; Holt, Douglas B. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10003982909
Cover Image
Narrative and persuasion in fashion advertising
Phillips, Barbara J.; McQuarrie, Edward F. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 368-392
Persistent link: https://www.econbiz.de/10008662513
Cover Image
Ovulation, female competition, and product choice : hormonal influences on consumer behavior
Durante, Kristina M.; Griskevicius, Vladas; Hill, Sarah E. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 921-934
Persistent link: https://www.econbiz.de/10009006659
Cover Image
Veiling in style : how does a stigmatized practice become fashionable?
Sandıkçı, Özlem; Ger, Güliz - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 207-228
Persistent link: https://www.econbiz.de/10010383258
Cover Image
Order of entry and the moderating role of comparison brands in brand extension evaluation
Oakley, James L.; Duhachek, Adam; Balachander, Subramanian - In: Journal of consumer research : JCR ; an … 34 (2007/08) 5, pp. 706-712
Persistent link: https://www.econbiz.de/10003724562