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Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Morales, Andrea C.; Amir, On; Lee, Leonard - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 465-476
Persistent link: https://www.econbiz.de/10011738996
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From the commercial to the communal : reframing taboo trade-offs in religious and pharmaceutical marketing
McGraw, A. Peter; Schwartz, Janet A.; Tetlock, Philip E. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 157-173
Persistent link: https://www.econbiz.de/10009563540
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Monochrome forests and colorful trees : the effect of black-and-white versus color imagery on construal level
Lee, Hyojin; Deng, Xiaoyan; Unnava, Hanumantha Rao; … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 1015-1032
Persistent link: https://www.econbiz.de/10010473321
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Nostalgia weakens the desire for money
Lasaleta, Jannine D.; Sedikides, Constantine; Vohs, … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 713-729
Persistent link: https://www.econbiz.de/10010473397
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A mouth-watering prospect : salivation to material reward
Gal, David - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 1022-1029
Persistent link: https://www.econbiz.de/10009540263
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An expanded conceptualization and a new measure of compulsive buying
Ridgway, Nancy M.; Kukar-Kinney, Monika; Monroe, Kent B. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 4, pp. 622-639
Persistent link: https://www.econbiz.de/10003806940
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Consumer emotional intelligence : conceptualization, measurement, and the prediction of consumer decision making
Kidwell, Blair; Hardesty, David M.; Childers, Terry L. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 1, pp. 154-166
Persistent link: https://www.econbiz.de/10003754714
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The megaphone effect : taste an audience in fashion blogging
McQuarrie, Edward F.; Miller, Jessica; Phillips, Barabara - In: Journal of consumer research : JCR ; an … 40 (2013/14) 1, pp. 136-158
Persistent link: https://www.econbiz.de/10009777314
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Food as ideology : measurement and validation of locavorism
Reich, Brandon J.; Beck, Joshua T.; Price, John - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 849-868
Persistent link: https://www.econbiz.de/10011951078
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The hidden cost of personal quantification
Etkin, Jordan - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 967-984
Persistent link: https://www.econbiz.de/10011489888