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The quest for authenticity in consumption : consumers’ purposive choice of authentic cues to shape experienced outcomes
Beverland, Michael B.; Farrelly, Francis J. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 838-856
Persistent link: https://www.econbiz.de/10003945187
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The zero-comparison effect
Palmeira, Mauricio M. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 16-26
Persistent link: https://www.econbiz.de/10009160953
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A stranger's touch : effects of accidental interpersonal touch on consumer evaluations and shopping time
Martin, Brett A. S. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 174-184
Persistent link: https://www.econbiz.de/10009563539
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Everyday advertising context : an ethnography of advertising response in the family living room
Jayasinghe, Laknath; Ritson, Mark - In: Journal of consumer research : JCR ; an … 40 (2013/14) 1, pp. 104-121
Persistent link: https://www.econbiz.de/10009777323
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The consumption of performance
Deighton, John - In: Journal of consumer research : JCR ; an … 19 (1992) 3, pp. 362-372
Persistent link: https://www.econbiz.de/10001136787
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How do young children learn to be consumers? : A script-processing approach
Peracchio, Laura A. - In: Journal of consumer research : JCR ; an … 18 (1992) 4, pp. 425-440
Persistent link: https://www.econbiz.de/10001119382
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The value of time spent in price-comparison shopping : survey and experimental evidence
Marmorstein, Howard - In: Journal of consumer research : JCR ; an … 19 (1992) 1, pp. 52-61
Persistent link: https://www.econbiz.de/10001126039
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Special section on advertising effects
In: Journal of consumer research : JCR ; an … 17 (1990) 2, pp. 160-236
Persistent link: https://www.econbiz.de/10001097310
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The effects of background music in advertising : a reassessment
Kellaris, James J. - In: Journal of consumer research : JCR ; an … 16 (1989) 1, pp. 113-118
Persistent link: https://www.econbiz.de/10001098508
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The effect of goal-setting and daily electronic feedback on in-home energy use
Houwelingen, Jeannet H. van - In: Journal of consumer research : JCR ; an … 16 (1989) 1, pp. 98-105
Persistent link: https://www.econbiz.de/10001098509