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Why is the crowd divided? : attribution for dispersion in online word of mouth
He, Stephen X.; Bond, Samuel D. - In: Journal of consumer research : JCR ; an … 41 (2014/2015) 6, pp. 1509-1527
Persistent link: https://www.econbiz.de/10010526522
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Regulatory focus, regulatory fit, and the search and consideration of choice alternatives
Pham, Michel T.; Chang, Hannah H. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 626-640
Persistent link: https://www.econbiz.de/10008747733
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Imperfect progress : an objective quality assessment of the role of user reviews in consumer decision making, a commentary on de Langhe, Fernbach, and Lichtenstein
Simonson, Itamar - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 840-845
Persistent link: https://www.econbiz.de/10011489769
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Consumer and object experience in the internet of things : an assemblage theory approach
Hoffman, Donna L.; Novak, Thomas P. - In: Journal of consumer research : JCR ; an … 44 (2018) 6, pp. 1178-1204
Persistent link: https://www.econbiz.de/10011844166
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Forecasting and backcasting : predicting the impact of events on the future
Ebert, Jane E. J.; Gilbert, Daniel Todd; Wilson, Timothy D. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 353-366
Persistent link: https://www.econbiz.de/10003895659
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Evaluating the benefits of distraction on product evaluations : the mind-set effect
Lerouge, Davy - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 367-379
Persistent link: https://www.econbiz.de/10003895663
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Vicarious goal fulfillment : when the mere presence of a healthy option leads to an ironically indulgent decision
Wilcox, Keith; Vallen, Beth; Block, Lauren; Fitzsimons, … - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 380-393
Persistent link: https://www.econbiz.de/10003895672
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Self-regulating enhances self-regulation in subsequent consumer decisions involving similar response conflicts
Dewitte, Siegfried; Bruyneel, Sabrina; Geyskens, Kelly - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 394-405
Persistent link: https://www.econbiz.de/10003895717
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The presence of variety reduces perceived quantity
Redden, Joseph P.; Hoch, Stephen J. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 406-417
Persistent link: https://www.econbiz.de/10003895735
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The effect of mere touch on perceived ownership
Peck, Joann; Shu, Suzanne B. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 434-447
Persistent link: https://www.econbiz.de/10003895835