Forecasting and backcasting : predicting the impact of events on the future
Year of publication: |
2009
|
---|---|
Authors: | Ebert, Jane E. J. ; Gilbert, Daniel Todd ; Wilson, Timothy D. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 3, p. 353-366
|
Subject: | Konsumentenverhalten | Consumer behaviour | Experiment | USA | United States |
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