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Brand public
Arvidsson, Adam; Caliandro, Alessandro - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
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Brand tourists : how non-core users enhance the brand image by eliciting pride
Bellezza, Silvia; Keinan, Anat - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 397-417
Persistent link: https://www.econbiz.de/10010401128
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Navigating by the stars : investigating the actual and perceived validity of online user ratings
Langhe, Bart de; Fernbach, Philip M.; Lichtenstein, … - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 817-833
Persistent link: https://www.econbiz.de/10011489715
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Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 45 (2018) 3, pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
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Too exciting to fail, too sincere to succeed : the effects of brand personality on sensory disconfirmation
Sundar, Aparna; Noseworthy, Theodore J. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 44-67
Persistent link: https://www.econbiz.de/10011521911
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When brand logos describe the environment : design instability and the utility of safety-oriented products
Rahinel, Ryan; Nelson, Noelle M. - In: Journal of consumer research : JCR ; an … 43 (2016) 3, pp. 478-496
Persistent link: https://www.econbiz.de/10011584263
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Brand-aid
Reimann, Martin; Rios, Sandra; Castaño, Raquel - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
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Redefining home : how cultural distinctiveness affects the malleability of in-group boundaries and brand preferences
Torelli, Carlos J.; Ahluwalia, Rohini; Cheng, Shirley Y. Y. - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 44-61
Persistent link: https://www.econbiz.de/10011763790
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Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van; Pieters, Rik - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
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Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.; Fitzsimons, Gràinne M.; Chartrand, … - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987