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Language abstraction in word of mouth
Schellekens, Gaby A. C.; Verlegh, Peeter; Smidts, Ale - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 207-223
Persistent link: https://www.econbiz.de/10003997830
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Small sounds, big deals : phonetic symbolism effects in pricing
Coulter, Keith S.; Coulter, Robin A. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 315-328
Persistent link: https://www.econbiz.de/10003997859
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Puffery in advertisements : the effects of media context, communication norms, and consumer knowledge
Xu, Alison Jing; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 329-343
Persistent link: https://www.econbiz.de/10003997862
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Some things are better left unsaid : how word of mouth influences the storyteller
Moore, Sarah G. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 1140-1154
Persistent link: https://www.econbiz.de/10009540242
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We are not the same as you and I : causal effects of minor language variations on consumers' attitudes toward brands
Sela, Aner; Wheeler, S. Christian; Sarial-Abi, Gülen - In: Journal of consumer research : JCR ; an … 39 (2012/13) 3, pp. 644-661
Persistent link: https://www.econbiz.de/10009658035
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Enjoy! : hedonic consumption and compliance with assertive messages
Kronrod, Ann; Grinstein, Amir; Wathieu, Luc - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 51-61
Persistent link: https://www.econbiz.de/10009563556
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The development of consumer‐based consumption constellations in children
Chaplin, Lan Nguyen; Lowrey, Tina M. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 757-777
Persistent link: https://www.econbiz.de/10003945101
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Loss of control and self-regulation : the role of childhood lessons
VanBergen, Noah; Laran, Juliano - In: Journal of consumer research : JCR ; an … 43 (2016) 4, pp. 534-548
Persistent link: https://www.econbiz.de/10011734546
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Small sounds, big deals : phonetic symbolism effects in pricing
Coulter, Keith S.; Coulter, Robin A. - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 224-237
Persistent link: https://www.econbiz.de/10009777134
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"Wii will rock you!" : the use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption
Kronrod, Ann; Danziger, Shai - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 726-739
Persistent link: https://www.econbiz.de/10010226721